How can small businesses build a strong online presence

manage expectation, be specific

When limited by budget, we’ll have to negotiate other elements. This includes , but not limited to time and effort needed to achieve the desired results .

The best way to offset the the risk of non-effective work is by setting limitation  and being specific on the goal(s).

leverage on how algorithm works

Search engine: Optimise your website towards keywords that would be relevant to your audience.

Social media: Create contents that are engaging for traffic and persuasive conetnts to inspire action.