TESSERACT

The client is just starting to digitalise their services and looking for advice on how to launch it best and achieve the best results.

Material(s) provided:

1. Limited  photos of the classes/training session provided

2. Information/write up about the training available

Target audience

The client's target audience is very niche and has a strong barrier to entry (Only qualified audience can sign up)

Strength and weaknesses

1. The service/training provided is practical (able to show desired results). However, it is a new technic and therefore, not everyone who should know, knows about it

2. Social media and website have been inactive; therefore no 'social proof' to show credibility.

3. Pricing point: Not everyone can afford it, but those who are aware of it would  have no issue signing (Based on historical info)

Requirement

1. Consultation on how to best launch the programme

2. Need digital media that are attractive and easy to read for targeted audience