TESSERACT
Copywriting, flyer, and poster design, online advertisment management
Challenge
The client is just starting to digitalise their services and looking for advice on how to launch it best and achieve the best results.
Material(s) provided:
Limited photos of the classes/training session provided
Information/write up about the training available
Goal and requirement
Target audience
The client's target audience is very niche and has a strong barrier to entry (Only qualified audience can sign up)
Strength and weaknesses
The service/training provided is practical (able to show desired results). However, it is a new technic and therefore, not everyone who should know, knows about it
Social media and website have been inactive; therefore no 'social proof' to show credibility.
Pricing point: Not everyone can afford it, but those who are aware of it would have no issue signing (Based on historical info)
Requirement
Consultation on how to best launch the programme
Need digital media that are attractive and easy to read for targeted audience