NOTES & THOUGHTS

New leads are more expensive than existing customer. Utilising customer lifecycle helps you optimise a customer's lifetimevalue.

Navigating business and marketing decisions is never simple,marketing models help one to prioritise and keep things in perspective

What's the difference between strategy and tactics

Why is a good product not good enough anymore?

Why does your content matter?

How to identify your audience?

How do you do you (as a small business) begin to build a strong online business when on a limited budget?